We’ve created this bubble where we can release music commercially and promote it at the same time.”
But we also have our promotional platform within YouTube, SoundCloud, Facebook and socials. “We’re a traditional label in one sense in the fact that we commercially release music, and that we have artists who we pay. The label side of NCS works with bedroom producers and now some bigger artists too. “When people use our music we ask that you credit the track: we create a template in the descriptions of our songs on YouTube or SoundCloud, and you can copy that and put it in the description of your video.” “We’re not actually ‘no copyright’ we’re more ‘No Content ID’,” said Lee: because anyone using the company’s music in their videos won’t face a copyright claim for doing it. Label manager Daniel Lee outlined some of the lessons of this journey in a speech at the FastForward conference in Amsterdam today. It’s a fascinating story that has continued, with NCS now having more than 14 million subscribers to its channel, and having sold a million tracks as it evolved into an independent label.
How could a YouTube channel devoted to making tracks available royalty-free for gaming channels on that service and Twitch to use as their backing music spawn a global hit?
NoCopyrightSounds first came to the attention of many people in the music industry for its role as the launchpad for Norwegian artist Alan Walker’s track ‘Faded’.
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